Jobs had a tougher time navigating the controversies over Apple's desire to keep tight control over which apps could be downloaded onto the iPhone and iPad.
Guarding against apps that contained viruses or violated the user's privacy made sense;
preventing apps that took users to other websites to buy subscriptions, rather than doing it through the iTunes Store, at least had a business rationale.
But Jobs and his team went further:
They decided to ban any app that defamed people, might be politically explosive, or was deemed by Apple's censors to be pornographic.
The problem of playing nanny became apparent when Apple rejected an app featuring the animated political cartoons of Mark Fiore,
on the rationale that his attacks on the Bush administration's policy on torture violated the restriction against defamation.
Its decision became public, and was subjected to ridicule, when Fiore won the 2010 Pulitzer Prize for editorial cartooning in April.
Apple had to reverse itself, and Jobs made a public apology.
"We're guilty of making mistakes," he said. "We're doing the best we can, we're learning as fast as we can -- but we thought this rule made sense."
It was more than a mistake. It raised the specter of Apple's controlling what apps we got to see and read, at least if we wanted to use an iPad or iPhone.
Jobs seemed in danger of becoming the Orwellian Big Brother he had gleefully destroyed in Apple's "1984" Macintosh ad.
He took the issue seriously. One day he called the New York Times columnist Tom Friedman to discuss how to draw lines without looking like a censor.
He asked Friedman to head an advisory group to help come up with guidelines,
but the columnist's publisher said it would be a conflict of interest, and no such committee was formed.